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Opening Mid-Pandemic: Our Interview with Notable Life

As in the rest of Canada, daily life for Canadians living in BC has been vastly impacted by the global pandemic. 


In spite of province-wide restrictions that have recently been extended indefinitely, BC’s entrepreneurs are working hard to fulfill life-long dreams. In some cases, those dreams include a storefront. 

Jessica Bertrand is one such entrepreneur who, working alongside Aubre Miles, opened The Nook Refillery in Squamish, BC almost a year into country-wide lockdowns and restrictions. 

Opening a new brick-and-mortar location under normal circumstances is bound to be a process filled with unexpected obstacles – and Jessica and Aubre learned quickly that resilience would be a key component to seeing their dream come to life. And while COVID safety measures like plexiglass and occupancy limits were not part of the duo’s original business plan, they have taken these new measures in stride and have managed to bring to life a gorgeous, eco-minded space. We spoke with them to learn more about their environmentally-conscious, community-oriented journey from idea to opening day. 


Article recently published on Notable Life.

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